HOW TO RECOGNIZE MYSANITY PRODUCTS
IN STORES
The products have been split into two main categories: items suitable for the period leading up to delivery and those required immediately after the baby's birth.
For this reason, the products have been neatly arranged on a special two-sided display unit: pre-natal lingerie is arranged on one side, with post-natal lingerie on the other. The display unit - a technical albeit rather attractive piece of equipment - is extremely function as it stands on castors, meaning it can be positioned and turned around easily. Overall it measures 60x180x40 cm.
To go with the display unit, we have added a series of paper measuring tapes, which mums-to-be can use to take their measurements on the spot, comparing them with the sizes given in the tables on the display unit or on the packages themselves, so that they can immediately tell what size lingerie they need. Products are arranged for easy identification and extremely practical selection.
A special pouch on the display unit is designed to hold an additional communication tool - a small catalogue - which is meant to provide direct contact between Mysanity and the mums.
A practical and functional guide offering a wealth of precise tips and useful information, in addition to a full detailed description of all our products, from their features to specific directions for their use.
A useful list is also due to be included featuring the quantities of lingerie items required during the mums' stay in the hospital.
A practical manual to convey an even stronger message of how our Mysanity team wants to accompany mums along their entire journey towards the new world of love that awaits them.
In addition to this form of communication, Mysanity plans to promote the introduction of the new line of lingerie both inside the businesses - by producing posters and showcards - and through a strong press campaign aimed at specific groups via relevant target-audience magazines.
While accompanying mums on their journey has become one of our guiding principles, conveying all the plus points of this new line in the best and most direct way will be part of our mission in the knowledge that we want to share with them these most tender, moving and joyful situations.
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